Thursday, July 7, 2011

Gingrich, Staffless and Debt-Ridden, Turns to Google+ (The Atlantic Wire)

Newt Gingrich's campaign for the Republican presidential nomination has hit some rough patches in recent weeks. First his senior staff resigned en masse. Then his fundraising team did the same. Then, in the last two days, he told?reporters?that the consultants who resigned had left his campaign in debt?and that he'd rely on volunteers rather than pricy consultants going forward. But Gingrich struck a much Google's new social network, Google+, today, writing that his "team" is considering how to use Hangouts, a group video chat feature, to discuss wonky subjects ranging from privatizing NASA to creating personal Social Security accounts. Since Hangouts are limited to 10 people, Gingrich explained, "the topics should be very narrow so as to attract people [who] care specifically about those issues."

Related: Gingrich vs. Huntsman: The GOP's Odd Class Warfare

The post has generated several enthusiastic responses, with commenters suggesting topics for discussion. But others are skeptical. "I wouldn't think that a forum of 10 people is worth your time," one person wrote. "Perhaps saving it as a sharable video where you can reach a few more people."

Related: Newt Gingrich's Senior Staff Resign En Masse

Come to think of it, what is Gingrich doing on a beta social networking site? Gingrich has actually embraced social media throughout his campaign, announcing his candidacy on Twitter and YouTube and, only days ago, becoming the first presidential candidate to join Google+. Gingrich may simply recognize, in the wake of?President Obama's 2008 campaign, how valuable new media is as a political communications tool. Or, as Jon Stewart suggested?in May, Gingrich may be a "square" trying to act young and hip. The Washington Post offers a third reason: money. In this "living-off-the-land phase" of his campaign, the paper writes, Gingrich "is trying to capitalize on what campaigns call 'free media,' appearing on Fox and talk radio as as often as they'll book him." Google+ and Twitter may be part of that "free media" strategy. Hey, his Google+ post caught our attention.

Related: How the 2012 Candidates Spent the Fourth of July

Here's the Daily Show clip of Jon Stewart ridiculing Gingrich's Twitter announcement:

Related: After Mass Resigning, Newt Staffers Switch to Mass Griping

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Related: Why Newt Must Run: Arianna Huffington's 1995 Pitch

Want to add to this story? Open Wire.

Source: http://us.rd.yahoo.com/dailynews/rss/gop/*http%3A//news.yahoo.com/s/atlantic/20110705/pl_atlantic/gingrichstafflessanddebtriddenturnsgoogle39603

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