You must be very conscious and alert while selling your products or services in order to get the best of your efforts and means. People use multiple marketing techniques to enhance their business. Online advertising has been popular in today?s technological era. Web banner ads are one of the most using marketing strategies. They are widely using for promoting products or services online.
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A web banner is a graphic image with a link that directs the web traffic on some other website link. It usually displays on a high traffic website to be in view of internet users. It commonly advertises a product, service or just another website. It is the most popular internet marketing strategy these days. Web banner advertising means more publicity, more influence and revenue.
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The first and foremost thing is to decide the purpose of the banner to finalize the design. Consider the audience, their needs and interest when design the banner. Do not make it a bulk of text, color and images. Use limited interesting text, a powerful image and a theme of colors that resembles with the website?s color scheme to give banner design a professional look.
There are two main types of Web Banner Design:
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Static banners do not change. They stay same for every user on each page load. You can show only a single image in static banner advertising. It is beneficial for a single advertiser for the specific space. They usually have limited text with a strong image. They are capable of providing a proficient and decent look to the website. Mostly it is chosen by companies who want to convey their message directly without being too flashy.
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They are not still and keep changing on each page load and for every user. It considered to be the most effective banner advertising but requires specific programming to work. In dynamically rotated banner, you are able to show multiple advertisers and products on the same space continually changing with each load. They include moving texts, changing images and a lot of other graphical effects to fascinate the viewer. The colors, images and graphics of these typical banners make them attractive and quick to notice. The popularity of rotated banners is increasing in internet marketing.
Source: http://www.mightydesigners.com/blog/banner-design/web-banner-design-top-two-types-of-banner-design/
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