The internet is the perfect back drop for improving our online gaming

?After starting an internet online gaming sales division in 2003, we saw our sales increase three-fold,? said Lavonda Antis, director of marketing and sales for Mahnke Sinnett and Ireland Posner Associates, ?and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year?s time.? Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for ?buy online gaming?, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a online gaming product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. ?With internet online gaming sales booming, we may have to cut back on in person sales teams,? said Hemmes Nilson, director of Human Resources for Worthing Ardner INC, ?mainly because we are losing money in that operational area. As we move forward, we?ll give those employees new job opportunities in our online gaming company before we actually lay them off, so that they can continue to grow with our company if they so desire.? Without a doubt, in the pre-internet marketing days, most online gaming resellers only used the internet as a means to communicate via email with current customers. ?Things in the industry really turned a corner when people began to acquire, not maintain customers online,? said Nancey Vitali, a noted internet marketer and web designer. ?When acquisiton via online services got big, companies in the online gaming sector finally woke up to the idea that the information super highway was here to stay - in a very big way.? Looking to the future, many online gaming companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Schlipp Fode CEO of a local online gaming company, has already pledged to do this, with a major shift in the business planned in the next 6 months. ?I forsee us going entirely online,? said Schlipp Fode, ?because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online?? Schlipp Fode isn?t alone with these new ideas. Vanveldhuize Wartenberg, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. ?For the first few years of my career,? said Hereda Rappley, ?I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.? Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your online gaming product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. ?We rely on affiliate marketing to drive our online gaming sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,? said Willmarth Skerrett, Marketing Chairman for Gobeille Knows Partners LLC. ?When we added a website and shopping cart system, our numbers went through the roof,? cried Rohr Ahlin, Sales Director for Schlereth Jamal Corp, a online gaming manufacturing company, ?this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.?

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